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An advertising and website agency that works only for home care agencies

Home Health Care SEO sells search, Maps, website and ad work to the owners and administrators of home health care, home care and in-home care agencies. That is the whole of the trade: pages that name your towns, a listing that matches them, ads aimed at the same places, and a monthly tally of rings and form notes.

Care itself belongs to the agency. We do not provide it, arrange it or recommend it, and no detail about a client is ever passed to us.

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One thread, kept the length of the cloth

The firm is named for the work and shaped by a sampler: a cloth is judged by whether a single thread holds from corner to corner and whether the underside is as tidy as the front. For an agency that means the same name, the same towns and the same phone line wherever a household happens upon it, and nothing loose behind the scenes either.

So we begin each engagement with a laying-out. Your Maps listing, your website pages, your ad accounts and any old directory entries are set side by side, and the places where they disagree are written down. Only then do we pick up the needle. Our full picture of agency marketing follows that same order.

Four rules we work to

  • Sign-off

    The owner writes the claims

    Whatever an agency says about its services, hours or approvals begins with the owner. We fit the wording onto the page, and the proof returns for sign-off.

  • Clean back

    The underside stays tidy

    Client details have no way into our forms, our ads, our review requests or our tracking, so nothing needs sweeping out afterward.

  • Own login

    Accounts stay in your name

    Opened under the owner's login and charged to the owner's card, each ad account is the owner's property; the Google Business Profile stays the agency's own listing too, so every spool remains in your hand.

  • Counted

    Every call and form is tallied

    Every month a report lines up the rings and form notes with whichever page or ad drew them. It reports arrivals and forecasts nothing.

Where our needle stops

Platforms hold ads for care-related services to limits of their own, while whatever the state expects of an agency and its advertising has to be read, and worded, by the owner. Nothing goes online except wording the owner has supplied or passed. Our review work keeps to the same line, because each reply draft is held until the owner lets it go.

We also leave out anything that would pressure a household. There are no countdowns, no scare lines and no urgency tricks in the pages or the ads, because the agency decides how it wishes to be heard.

What stays inside the owner's hoop

  • The list of service lines the agency wants named
  • Towns and counties covered, plus the address of record
  • The phone line printed on every page and ad
  • Every sentence about its services, hours or approvals
  • The login and card on each ad account
  • The decision to send, or hold back, each review reply

Questions about the firm and what we leave untouched

Does this agency provide or arrange care for households?
No. We advertise on behalf of agencies and build their websites, and a household who reaches an agency through our work is dealing with that agency alone.
Which agencies sign up?
Owners and administrators of home health care, home care and in-home care agencies, whether a single office or a small group of offices.
Do you ever receive a client's details?
Never. Our own form has boxes for who is writing and how to reach them (by email, by phone), plus a message, and nothing built for an agency asks about a client.
Whose pen finishes a sentence on an agency page?
The owner. We supply structure and wording, but a statement about services or approvals appears only after the owner has supplied or passed it.

Put a question to the CEO directly

The CEO, Ross Cohen, will telephone you at the day and time chosen on the contact page. A question typed into the form reaches him too.

Which towns and services come first?

Name the services the agency offers, the towns and counties it covers and the local groups that mention it. Keep clients out of your note: no names, no addresses and no details of anyone's situation.

Tell us about the agency and its service area

We would like to hear which services you want found, what towns you cover and what local groups already mention you. Brief is fine; a real person replies.

Choose the day, the hour it starts and your own clock. When that hour strikes, Ross Cohen, who is the CEO here, dials the number you gave above.

Set the hour for our call

Your chosen hour will show up in this line.

Hours run on weekdays and follow whichever clock you select.

Let us pull the first stitch together

Tell the CEO which weekday and hour suit you and he phones then, or leave a note in the form whenever you have a minute. Our first move is the same either way: your Maps listing, your website and your ads spread across one table to find the loose thread.

Schedule A Call With Our CEO Send a note through the form

The little house in thread is only a drawing.