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Meta Ads (Facebook and Instagram) for home health care agencies, pinned to the towns served

Meta Ads (Facebook and Instagram) show an agency's name to people in its towns as they scroll, ahead of any search. We build the ads, run them inside your own account, and tally every call and form that reaches you through them.

Search ads answer a typed question. This work introduces the agency where it operates, carrying one thread: your name, your towns and your phone line, worded as they are on every other piece of your cloth.

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An ad that sits beside the scroll, not under a search box

A Meta ad slips in among the posts a person is already reading, so its work is to show the agency's name, service lines and towns plainly. It runs alongside the Google search ads instead of replacing them, and each platform joins a paid ads plan a platform at a time.

Meta holds ads for care-related services to limits of its own on wording and aiming. Reading those limits is your job, and an ad is switched on only after you have said yes to it. Whether Meta accepts a given ad is out of our hands.

Aiming goes by place alone. No list of households or clients is uploaded to Meta or used to steer an ad, and client details stay with the agency. Spend runs through your own Meta account and card, billed by Meta apart from our monthly fee.

Four settings we make in a Meta account for an agency

  • Place

    Aim by town and county

    Each ad set is pinned to a town or county on your list, so the agency's name stays out of places it does not work.

  • Wording

    Ad text taken from your lines

    Headlines and short text draw on the service lines and phrases you hand us, kept in step with your website and your listing on Maps.

  • Pictures

    Images from the agency's own shelf

    Pictures come from material you choose to share, such as a logo or an outline of the service area. Photographs of clients are never used.

  • Landing

    A panel for the town the ad speaks of

    A tap opens the panel for the town the ad names, keeping the thread whole from the scroll to the website.

Where an ad shows, what it carries and which panel the tap opens

Where it showsWhat the ad carriesPanel opened by the tap
Facebook feed in one town of the areaAgency name, one service line, the intake lineThat town's landing panel
Instagram feed in the same townThe same wording beside the agency's own pictureThat town's landing panel
Instagram stories across a countyA short line naming the county servedThe county panel
Home-town scrollThe agency name spelled the way your listing spells itThe agency home panel
A town newly added to the listA line naming the new town and one service lineThe panel cut for that town

From a town list to a running Meta account

  1. Pin the towns to the cloth

    We take your towns and counties and set one aim for each, so the ads are placed where the agency actually works.

  2. Write wording, choose pictures

    Text and images are built from your own lines and read against Meta's limits for care-related ads, then held until you say yes.

  3. Set the tension on the spend

    You choose the monthly figure and Meta bills it; as counts show where calls arrive, we shift the spread between towns.

  4. Check the underside monthly

    We tally calls and forms by ad, note which towns they came from and drop any aim that earns nothing.

Gather these before a Meta ad is drafted

  • A Meta business account that you open, with your own card attached
  • The towns and counties to aim at
  • The service lines to name in the ad, in your own words
  • A logo and any pictures you are glad to share
  • The phone line that the intake line answers
  • A monthly spend that you have chosen

Meta bills the spend; our fee is separate.

Three tangles in how owners picture Meta Ads (Facebook and Instagram)

Heard at the sewing tableA boosted post from the agency's page does the work of a campaign.

What the cloth showsA boost has no ad set per town, no matching landing panel and no tally per ad. Those three are what this work adds.

Heard at the sewing tableMeta Ads (Facebook and Instagram) are meant to replace search ads.

What the cloth showsThey sit beside search. Platforms join separately, and each one added moves the monthly price.

Heard at the sewing tableAn ad ought to speak to a household's particular situation.

What the cloth showsOur ads talk of the agency and where it works, and nothing about any household's situation. Aiming never draws on household details.

Meta Ads (Facebook and Instagram) inside the three ad plans

Each plan carries one body of work, and a platform added is what raises the monthly price.

Carried by every ad plan alike

  • We open the ad account under your login, which keeps it yours should we ever go separate ways
  • Wording, keyword lists and tracking get built before the first dollar of click spend
  • A growing negative keyword list turns away job seekers and unrelated searches
  • Every click lands on your card through the platform, and none of that money touches us
  • Each ad reaches you for approval first, because the platforms hold care-related ads to their own limits
  • A monthly roundup of calls and form notes, sorted by campaign

  • One ad platform

    $895/month

    We run whichever single platform you pick: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).

  • Two ad platforms

    $1,595/month

    Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) run beside each other.

  • Three ad platforms

    $2,295/month

    Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are all worked in the same month.

Prices are per month. We ask for nothing in advance and hold you to no contract; the platforms charge ad spend separately.

Questions from owners before a Meta ad is switched on

Do you build audiences from the agency's own client list?
No. Client details stay with the agency, and no list of households or clients is uploaded to Meta or used to aim an ad.
Can you promise Meta will accept every ad?
No. Meta applies its own limits to ads for care-related services. We draft toward them, and you read them too.
What wording goes into an ad about the agency?
The name, the towns and the service lines you hand us. Anything said of the agency's team, hours or standards is yours to state, and we add nothing.
Whose card does Meta bill?
The one on your own Meta account. Our monthly fee comes as a separate line.
Should the agency begin here or with Google Ads?
That is your call. Google Ads answers a typed search, and Meta Ads (Facebook and Instagram) can be added when you want the name seen in more towns.

Show us the towns you want the name pinned to

Write out where the agency works in the form, and mark an hour on the picker if you want a telephone conversation: the CEO calls at the hour you marked.

Which towns and services come first?

Name the services the agency offers, the towns and counties it covers and the local groups that mention it. Keep clients out of your note: no names, no addresses and no details of anyone's situation.

Tell us about the agency and its service area

We would like to hear which services you want found, what towns you cover and what local groups already mention you. Brief is fine; a real person replies.

Choose the day, the hour it starts and your own clock. When that hour strikes, Ross Cohen, who is the CEO here, dials the number you gave above.

Set the hour for our call

Your chosen hour will show up in this line.

Hours run on weekdays and follow whichever clock you select.

Let us pull the first stitch together

Tell the CEO which weekday and hour suit you and he phones then, or leave a note in the form whenever you have a minute. Our first move is the same either way: your Maps listing, your website and your ads spread across one table to find the loose thread.

Schedule A Call With Our CEO Send a note through the form

The little house in thread is only a drawing.