Home health care Bing Ads (Microsoft Advertising) for agencies that travel to homes
Bing Ads (Microsoft Advertising) is a second ad platform that an agency can run beside Google. The owner opens the account with us invited in; the agency's keyword groups and landing pages are rebuilt inside it, and its rings and form notes are reported on a line of their own.
It is added as one platform among up to three, so it moves the monthly plan figure by the same step as any other platform.
Why a second ad account is a separate piece of cloth
A Bing Ads (Microsoft Advertising) account has a login, settings and a list of searches to switch off that belong to Microsoft alone. Nothing in a Google campaign carries across until someone moves it, so the agency's towns, service lines and phone line have to be entered again, spelled exactly as they are elsewhere. That matching is the job. Google, Bing and Meta each hold ads for care-related services to limits of their own, and the owner reads Microsoft's before anything is launched.
We begin from the keyword groups that already suit the agency. The keyword page sorts the real searches around home health care, and the paid ads overview shows how groups map to pages. From there each group is adjusted to Microsoft's settings, passed to the owner as a proof and held until it is approved. We make no promise and no claim about the platform's reach.
Adding Bing Ads (Microsoft Advertising) is the owner's call, weighed against budget and the effort of one more account to watch. One platform on its own is a whole plan, and a second can join in a later month.
Four parts that make Microsoft's platform its own spool
- Own login
An account kept apart
It is opened under the owner's login and card, never ours, so it stays with the agency if the two of us ever part.
- Carried over
Keyword groups moved across
Every service-line group and every town group is rebuilt here, and each gets a negative list kept separately.
- Microsoft limits
Limits read before launch
Microsoft applies limits to ads for care-related services. The owner reads them, and each draft waits for approval.
- Own tally
A count kept on its own line
Rings and form notes from this platform are reported apart from Google's, so you can see which account carried which.
Settings in the account and who passes each one
| Setting in the account | How we fill it | Who passes it |
|---|---|---|
| Campaign layout | A campaign for every service line, the towns sitting inside as groups | The owner, before launch |
| Places aimed at | Each town and county named on the owner's list | The owner |
| Ad text | Written to the owner's wording, with the intake line named | The owner, on a proof |
| Searches switched off | A negative list for job hunters, rival agencies and stray phrases | We build it; the owner may add to it |
| Budget and billing | The daily limit the owner sets, charged to the owner's card | The owner |
Three passes of the needle
Owner signs up, we are invited in
Login, card and billing are entered by the owner, then we are asked in to do the work.
Rebuild the keyword groups here
Groups, negatives and landing pages are rebuilt for Microsoft's settings and checked against the Google campaign for matching names.
Pass the proofs and begin
Every ad is held for the owner; once passed, the campaign starts and a monthly roundup begins to arrive.
Questions about running Bing Ads (Microsoft Advertising) beside Google
Does Bing Ads (Microsoft Advertising) need its own budget?
Will every ad be accepted on this platform?
Could the agency run Bing Ads (Microsoft Advertising) alone?
Does client information enter the account?
How would it sit with the other two platforms?
Raise the Microsoft question with the CEO
Put a note about your towns in the form, or use the picker to set the hour when Ross Cohen phones about a second ad account.
Which towns and services come first?
Name the services the agency offers, the towns and counties it covers and the local groups that mention it. Keep clients out of your note: no names, no addresses and no details of anyone's situation.
Let us pull the first stitch together
Tell the CEO which weekday and hour suit you and he phones then, or leave a note in the form whenever you have a minute. Our first move is the same either way: your Maps listing, your website and your ads spread across one table to find the loose thread.
The little house in thread is only a drawing.