Organic search and paid ads for home care agencies, wound on separate bobbins
An agency whose service area spans several towns has two roads toward the households searching there. Home health care SEO grows a page for each town beside a Maps listing, and both show up in ordinary search results as the months pass. Paid ads, by contrast, put the agency in front of a searcher on a platform while the budget lasts.
Each road is billed alone, by the month. We keep both pointed at the same towns and the same phone line, and the cards below give the outline before the longer pages go through the work part by part.
Choose the card closest to the job you have now; the second can be wound on at any later date.
Pages and Maps
Organic Growth
Organic Growth is patient needlework. Month after month, landing pages are added for the towns and services an agency names, a Google Business Profile is edited to echo them, and the website is arranged so people and AI assistants can both follow it.
The first stitch is $495 a month →The starter search plan is described on the pricing page in its own panel; ring or write, and we can talk it through.
Landing pages for every town and service line you name
A Google Business Profile edited to agree with those pages
Fresh content written for your site each month
Text arranged so AI assistants can repeat your details correctly
A monthly report counting calls and form requests
Google, Bing, Meta
Paid Ads
Paid Ads is the second needle. We set up campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) for the territory an agency names; the owner approves every ad ahead of launch, and each platform's own limits on care-related advertising are read first.
The first stitch is $895 a month →Looking after one ad platform comes to this each month, while the platform bills the click spend to you on its own.
Campaigns built on the platforms you pick, filed under your own login
Wording and keyword lists cut to fit the services you list
A negative keyword list that waves off job hunters and stray searches
Tracking that pins every call and form note to the ad that rang the bell
Click spend billed by the platform, apart from our plan price
Before you choose
Contents of the two bobbins, and the lines only the owner may write
The search bobbin carries the slow needlework. Pages are drafted for each town or county in your service area and each service line the owner lists, the Google Business Profile is edited to echo them, and Strategic Content Assets reach the site each billing month. Gold and Platinum add an agency website that we build, house and keep mended. The pieces are cut in matching order (see how our search plans divide), so a visitor arriving from Maps reads the same names as one arriving from a results page.
The ad bobbin carries the brisk work. Campaigns go up on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), aimed at your own towns and service lines and turned away from unrelated searches. Our ad management opens on one platform alone, and that platform charges click spend to the owner's own card instead of ours. Each bobbin reports at the month's end: the search side tallies rings and form notes page by page, and the ad side sorts the same tally by campaign.
Which bobbin to wind first depends on what the agency already owns. Where the pages are thin or the Maps listing is out of date, the search bobbin goes first, since every other thread is tied back to it. Where the pages already read well, the ad bobbin can be started while more pages are added, and the two then share the same names from the first day.
An agency that drives to homes has a territory instead of a single address, so listing and site are the two seams to check first. Read about Maps work for a territory and about a website with its own page for each town before you decide how much of either you need.
On price, search opens at $495 monthly and ads at $895 monthly, with every tier, Silver through Platinum included, written out on our pricing page. Search also has an opening plan, anchored on 25 landing pages, and it has its remaining details settled in conversation, which makes it the one to write to us about.
Three points owners raise while comparing spools
Can an agency start with a single bobbin?
Yes. The two services are bought separately, so one may run alone for as long as you wish, and the other can be wound on later when a second route in is wanted.
Does the search side include an agency website?
Gold and Platinum hold an agency website that we build, house and keep in repair. Silver suits an agency whose site already stands. The starter plan's details are settled by talking.
What must the owner hand over before work begins?
A list of service lines to be named, the territory, town by town and county by county, an address of record, the phone line, and a reading of every sentence we draft. A client's details are neither asked for nor kept.
Compare the two bobbins with the CEO on the phone
Send a few lines through the form, or choose when the CEO, Ross Cohen, should ring, and both services get talked through.
Which towns and services come first?
Name the services the agency offers, the towns and counties it covers and the local groups that mention it. Keep clients out of your note: no names, no addresses and no details of anyone's situation.
Let us pull the first stitch together
Tell the CEO which weekday and hour suit you and he phones then, or leave a note in the form whenever you have a minute. Our first move is the same either way: your Maps listing, your website and your ads spread across one table to find the loose thread.
