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Google Ads for home health care agencies, wound one bobbin per service line

Google Ads sets your agency's text ad beside a search such as home health care near me just as the household types it. We build those ads, run them inside your own account, and tally every call and form that comes through them.

Every service line and every town gets a bobbin to itself, so the thread begun in the search runs through the ad and ends on the matching panel of your website.

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Why this platform comes first

The ad that sits where the typed words land

A household that types in home care agencies or home health care company has already said what it is after. A Google ad can reply in the agency's own words: the service line, the town, the intake line. That is why Google Ads is the platform we start a paid ads plan with; Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) join later, a platform at a time.

Google holds ads for care-related services to limits of its own on wording and aiming. They are there for you to read, and each ad waits for your yes on its text and its aim. Acceptance is Google's call, never ours.

You open the account yourself, with your card on file. Whatever Google charges for clicks reaches you from Google, apart from our monthly fee. Client details never enter an ad or a tracking tag, and no household detail is used to aim.

Four fittings in a Google Ads account for an agency

  • Bobbins

    An ad group wound per service line

    Every service line has ads and a landing panel of its own, so ad wording and page wording match.

  • Towns

    Aim by town and county

    Ads follow the towns and counties on your list and stay out of places the agency does not serve.

  • Phone line

    Your intake line on the ad

    A caller from the ad reaches the number you gave us, and the call is tallied under the ad that rang it.

  • Keep-outs

    Searches sewn shut

    Searches about jobs, schooling, other agencies and price are shut out, so budget is not burned on clicks that cannot be answered.

What a household types, the bobbin it joins and where the click lands

A search typed in GoogleBobbin it joinsPanel the click reaches
A town name beside in-home careThe group wound for that townThat town's landing panel
A home health care agency near the searcherThe near-me group for the service areaThe panel of the nearest town served
One service line by its plain nameThe group for that service lineThat service line's panel
A search that names a different agencyShut out by the keep-out listNo ad is shown
A search about jobs at an agencyShut out by the keep-out listNo ad is shown

How the first Google campaign is wound and hung

  1. Wind a bobbin per line

    From your service lines and towns we cut ad groups and tie each to its matching landing panel.

  2. Write the text lines

    Ad text uses only wording you handed us. We read it against Google's limits for care-related ads, and it waits for your yes.

  3. Set the tension

    You choose the monthly spend and Google bills your card. As counts show where calls come from, we tighten the thread on some service lines and loosen it on others.

  4. Turn the cloth over monthly

    We read which searches triggered the ads, grow the keep-out list, and write up what each ad drew in calls and forms.

Have these ready before the first ad is drafted

  • A Google Ads account that you open, with your own card attached
  • The service lines to advertise, in your wording
  • The towns and counties to aim at
  • The phone line the intake line rings on
  • A monthly spend that you have chosen
  • The ad wording read against Google's limits for care-related ads
  • A list of searches you never want to appear for

Spend on clicks sits apart from our fee, and Google bills it.

Three snags in how owners picture Google Ads

Heard at the sewing tableA bigger budget makes the ad suit the search better.

What the cloth showsSpend decides how long the ad can run in a day. Whether its wording fits the search is settled by the bobbins, so we work the fit before the spend.

Heard at the sewing tableEvery click is a call request.

What the cloth showsA click shows interest only. What we count is a call to the intake line or a sent form.

Heard at the sewing tableOne landing page can serve every ad.

What the cloth showsEach ad lands on the panel for the service line and town it names, so the thread holds between ad and page.

Google Ads inside the three ad plans

Google Ads is the first platform. Adding Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) changes only how many platforms the plan covers.

Carried by every ad plan alike

  • We open the ad account under your login, which keeps it yours should we ever go separate ways
  • Wording, keyword lists and tracking get built before the first dollar of click spend
  • A growing negative keyword list turns away job seekers and unrelated searches
  • Every click lands on your card through the platform, and none of that money touches us
  • Each ad reaches you for approval first, because the platforms hold care-related ads to their own limits
  • A monthly roundup of calls and form notes, sorted by campaign

  • One ad platform

    $895/month

    We run whichever single platform you pick: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).

  • Two ad platforms

    $1,595/month

    Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) run beside each other.

  • Three ad platforms

    $2,295/month

    Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are all worked in the same month.

Prices are per month. We ask for nothing in advance and hold you to no contract; the platforms charge ad spend separately.

Before a Google ad runs, owners wonder

Under whose name does the account sit?
Yours. You open it with your own card, you may look in whenever you wish, and we work in it for you.
How is a call told from a click?
Your intake line is on the ad, and each call or sent form is tallied under the ad and panel it came through.
Will you promise an ad will be approved by Google?
No. Google applies its own limits to ads for care-related services. We write toward them, and you read them too.
Can an ad say anything about the agency's services?
Only what you hand us. We write nothing about care, pricing, teams or approvals into an ad.
Can other platforms join later?
Yes. Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are added singly, each with its own account and spend.

Bring us your service lines and towns

Tell us through the form where the agency works, or let the picker choose the hour at which the CEO phones.

Which towns and services come first?

Name the services the agency offers, the towns and counties it covers and the local groups that mention it. Keep clients out of your note: no names, no addresses and no details of anyone's situation.

Tell us about the agency and its service area

We would like to hear which services you want found, what towns you cover and what local groups already mention you. Brief is fine; a real person replies.

Choose the day, the hour it starts and your own clock. When that hour strikes, Ross Cohen, who is the CEO here, dials the number you gave above.

Set the hour for our call

Your chosen hour will show up in this line.

Hours run on weekdays and follow whichever clock you select.

Let us pull the first stitch together

Tell the CEO which weekday and hour suit you and he phones then, or leave a note in the form whenever you have a minute. Our first move is the same either way: your Maps listing, your website and your ads spread across one table to find the loose thread.

Schedule A Call With Our CEO Send a note through the form

The little house in thread is only a drawing.